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| Safe-Swaps > Support > Past Ad Swaps | ||
Safe-Swaps automatically tracks all clicks you get from all ad swaps.
You can see the brief results on the swap cell.
Left - Swap day
Right - Partner's list size. If green then it is verified
Now click the cell to open the swap and see detailed information about traffic you got.
This section shows results of ad swaps you've received from your partner.
System shows optins only if you have the optin tracking set up for a website, which has been advertised during the given ad swap. If you've setup "Profit per optin" for the swipe, you'll see the total profit.
Most likely you'll see some clicks ignored by the system.
Ignored clicks can be:
This section shows where your traffic came from.
Due to the nature of Internet protocols, this section is a highly unreliable source of information.
Mail - traffic from email inboxes.
Web - traffic from websites. If you receive too many web visitors, then your partner has just posted your link somewhere on the web to get more clicks, instead of mailing your offer to their own subscribers. That’s not a good sign.
No referrer - traffic without a referrer can be both bad or good traffic. Since it is impossible to determine what kind of "no referrer" it was, you have to decide yourself, based on your previous experience and the results you got.
No referrer traffic can be:
If your site sells something, then you don't need to go very deep into traffic analysis. Just look at number of sales you have received and everything will be clear. If you got zero sales on the same mailing, which gives you 10 sales on average, then you have received junk traffic. Be sure to analyze swap results towards your average results.
If Your Site is Free
Another scenario is if your site is free to join, since scammers can easily create 100 free email addresses and then spend a few hours registering on your site from all of them.
The most difficult task if you own a free to join site is determining the quality of the traffic you received. First of all you must be sure that:
1. You picked a partner with a good reputation.
2. You picked a partner in the relevant niche.
3. Your swipe is honest, interesting, well-written and is proven to get clicks.
4. Your site is high quality, has a proven to convert squeeze/sales page.
If all of above is true, but you got results much lower than usual, it is most likely you have received junk traffic. Be sure to login to your autoresponder and look at the leads you got:
1. IP addresses of leads. All IP addresses must be different.
2. Locations. Leads must come from different parts of the world. Locations must be the same as you see on the traffic stats window in your swap cell. If all leads came from the same city, that's 100% fraud.
3. Open rate. If all leads do not open the emails you're sending them, most likely they are fake.
4. Suspicious email provider patterns. If all your leads have the same email provider (for example, all of them are @yahoo), that's fraud.
5. Suspicious email address patterns. If all your leads have meaningless emails, like laiyfndaskhk@gmail.com, i8372hr82hg@yahoo.com, icn8jhh4i8g3@msn.com, most likely they are fake.
If you found out that you've been scammed, be sure to immediately post a negative rating on your partner's profile.
1. How to Tell Bad Clicks from Good Clicks.
Some solo sellers incentivize their opt-ins to boost up "opt in rates" for solo buyers and swap partners. They do this by adding a signature line to their autoresponder that reads something like this:
"Opt in to receive a free platinum membership to (insert website here) - a $347 value!"
There are systems that can rotate the giveaway in the signature line so each swap/solo ad gets a unique "free offer."
This is how some (dishonest) solo sellers can ''guarantee' 40%-60% opt-in rates. You get lots of opt ins, but very few if any sales.
How to Identify Incentivized Opt Ins?
Use a tracking button on the confirmation page that has to be clicked to be taken to the free giveaway / product offering of your capture page. If the opt-ins are honest, you will have a 80-90% clickthrough rate from the confirmation page to your offer. If the opt ins are incentivized, you will have very low confirmation page clickthroughs. (5%-20%)
2. High Number of "No referrer" Clicks + low opt ins.
Tracking software on any website (including Safe-Swaps) tracks your clicks referrers (sites,emails etc referring the visitor). Anytime there is a high number of "no referrers" you are at risk of receiving bot/proxy/useless traffic.
Normal ratios of no referrer / referrer traffic via the Safe-Swaps tracker is about 50/50. (It only tracks major email providers like Yahoo, Gmail, Hotmail etc). If you swap with someone, or buy a solo ad and 95% of the clicks are "no referrer" and you had horrible opt in rates, you can assume that you got a lot of fake traffic. Even if the traffic is not fake, it is questionable.
How to Handle a High Number of “No Referrer” Clicks?
Honest marketers with honest lists will have a high number of referring sources on each click.
3. High Ignored Clicks (non-unique) + High "no referrer" Clicks on the Same Solo Ad.
If your swap partner sends you 50 unique clicks and 223 ignored non-unique clicks it is safe to assume they are not actually sending out a solo ad.
He can be using a service (3rd party websites, there are many free ones) to relink the Safe-Swaps link and remove the referring site. Your clicks are probably coming from a traffic exchange / safelist and the high number of non-uniques are repeat visitors from the traffic source.
Honest marketers have low non-unique and ignored clicks on any swap or solo ad. If someone sends you a majority of non-unique clicks, they are probably doing something shady somewhere.
How to Handle High Non-Unique + High No Referrer Clicks?
Ask the vendor to rerun the ad to make sure there are no technical issues. If the same thing happens, ask for a refund.
4. How to Know it's your swipe/promotion and not the List Owners Fault your swap/solo Ad Failed.
1. Solo vendor sends high quality clicks from buying countries (US, UK, Canada, Australia.) If all your clicks are coming from any other country, conversion rates will be terrible. Good solo vendors send high quality US/UK/CAN/Aussie traffic.
2. Solo vendor sends traffic with lots of recorded referrer information. Quality solo ads send high quality easily tracked traffic. 50%+ of all your clicks should have referrer information on any paid for solo ad.
3. Solo vendor sends a super low number of non-unique clicks. Realistically, these should be in the 5%-10% range max. You are paying for unique clicks, not duplicates, and a good solo vendor knows that.
4. You track opt ins via confirmation page to weed out incentivized opt-ins. If you don't know how many lists you have run with that is giving you incentivized leads you are literally bleeding your business to death. Confirmation page tracking is a must if you want to get rid of potential future losses buying ineffective solo ads.
5. Study your tracking systems before you buy anything. You have no way of knowing if its the list thats not working or your own promotional material.
